How to Make Money Online with Google AdSense for Free

Oct 23, 2013 0

AdSense is perhaps the most popular way to make money online but is it for real? Can you still make money with AdSense? Can you make a living out of AdSense?  I will try and give you honest answers based on my experiences as an AdSense user but also examples from successful websites that are using AdSense.

What is Google AdSense?

The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview about the program and major benefits:

  • It is own by Google
  • It’s a major source of income for Google (On 2012 Q3 earnings from AdSense was $3.13 billion which represents around 27% of Google’s revenue)
  • It is free for publishers
  • Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
  • Publishers receive 68% of the revenue and Google 32%. For example if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
  • The cost per click calculation is based on an auction type system
  • It is very easy to use
  • It is the most reliable advertising platform on the Internet  today and can generate the most revenue for publishers (compared to other similar PPC systems)
  • AdSense besides content web sites is also available for games, videos, mobiles and search products.

You can find out more details about Google AdSense in the AdSense Help Center.

What do you need to make money with AdSense?

So, AdSense is free, easy to use, you get 68% of the revenue – what else do you need to make money with AdSense?

You need a content rich website

AdSense loves content rich websites. Content can be of any kind (including text, images, videos), provided that it does not violate the AdSense content policies.

It is suggested though to have text on the pages as well so that the AdSense crawler can understand better what the website is about. AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), but there are also success stories of other types of websites as well.

You need a high quality website

It’s not enough to publish content that does not violate AdSense content policies but you also need to provide for high quality content on a high quality web site. Google is liable to advertisers for the money the pay so they don’t want their ads to appear on low quality websites. In the past this was possible but the last couple of years they have more strict policies on the type of websites you can run AdSense.

You need a LOT of traffic

AdSense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website. I cannot give you an exact number because the amount of money you can make depends on the earnings per click (EPC) and click through rate (CTR), but I don’t usually advice my clients to run AdSense on websites that have less than 300-400 unique visits per day.

In general though, the more targeted traffic you have, the more money you can make with AdSense.

You need to target the right keywords

If you target the right keywords in your content then you can make more money with AdSense or with any other advertising platform. What are the right keywords? Keywords that are: (1) used by advertisers to promote their products so the competition is greater and (2) action keywords. Action keywords are more effective since the users are more likely to ‘take action’ i.e. convert after they click.

Let’s look at the following example: Assume that you have 2 websites in the weight loss niche that are running AdSense. Both websites receive the same amount of organic traffic and they have the ads in the same positions. The first one is getting visitors searching for: ‘weight loss tips’, ‘how to lose weight’, ‘lose belly fat’ and the other one is getting traffic from keywords like: ‘why drinking water is important’, ‘what to eat after dinner’, ‘how many meals to eat per day’.

The first website is likely to make more money with AdSense because more advertisers are interested for those keywords so the number of available relevant ads will be greater. Users are also likely to click the ads more often since users looking for tips or solutions to their problem are more likely to click on a relevant ad than users who are searching for general information.

This is also the reason why organic traffic is considered to be more valuable than any other form of traffic i.e. because it is highly targeted and converts better.

You need to fully comply with AdSense policies

As I said above AdSense represents 1/3 of Google’s revenue so they take the whole program very seriously. While it is relatively easy for everyone to get an AdSense account, if you don’t play by their rules 100% you risk losing your account.

Even if you are an existing or new AdSense publisher make sure that you read their policies before implementing AdSense on your website. Remove from your mind any ideas for tricking the system and always remember that they have hired the best people to make sure that nobody will be able to bypass their rules and policies.

You need to have a website with a purpose and not a MFA (made for AdSense) website

While AdSense is a great way to monetize a website, websites that are made for the sole purpose of running AdSense ads are not favorable by Google. I have mentioned this in a previous post: 5 reasons you are not making money online and what is important to understand is that you website or blog needs to have a clear purpose which goes beyond making money with AdSense.

Yes, you can use AdSense to make money from an established blog that has lots of traffic and visitors; you can use AdSense to make some extra money from you website while selling your own products and services as well, but it’s not a very good idea to make a blog and start publishing mediocre content for the sole purpose of getting organic visits and then run AdSense to make money. In the past this model may have worked, but not anymore.

Examples of websites making money with AdSense

To be more precise let me give you a couple of examples from websites that make money with AdSense. While reading the examples try to relate these websites with what I have explained above and try to understand how they have applied in practice all the guidelines.

Example 1: Digital Photography School

DPS is owned by Darren Rowse, the all famous Australian problogger. Darren was among the first people who managed to make a living online and if you read his story and income spread, AdSense played a very important role especially in the beginning.  Let’s see how he is utilizing AdSense on DPS.

dps-adsense-2

He is using the maximum amount of Ads per page (3 units). One of the ads is ‘above the fold’ and the other two are below the fold but in the main content area and not sidebar (as we will below, this is very important).

Example 2: Spark People

Spark people is a community based website dedicated to healthy living. According to Alexa they generate more than 1,000,000 page views per day and they use AdSense alongside their own products and services.spark-people-adsense-1

As you can see from the screenshot above, they are using 3 AdSense units, 2 above the fold and one below, but all 3 are in the main content area and not sidebar.

Example 3: Calorie Secrets

I also use Adsense on caloriesecrets.net. Instead of charging for the products we are offering (calorie counter, food tracker, diet plan), we decided to have the products free and use AdSense to monetize our content.

I am using 3 AdSense ads per page, 1 above the fold and 2 below.calorie-secrets-adsense-1

What is common in all the above websites?

After seeing the above examples, can you tell what they have in common?

  • They are content rich websites, offering top quality content
  • They have lots of traffic (CalorieSecrets does not get the same amount of visits as DPS or SparkPeople but with 100,000 organic visits per month is enough to make money with AdSense).
  • They fully comply with Adsense policies.
  • They fully comply with webmaster guidelines
  • Although they have Ads above the fold, they are not interfering or damaging the user experience
  • They all have their ads in the main content are and not sidebar. The reason is simple: Click through Rate (CTR) in the main content area is greater than the sidebar and this translates to more clicks i.e. more money from AdSense.
  • They all offer other services/products and are not operating for the sole purpose of running AdSense.

Can you make a living with AdSense?

I have explained above what it takes to make money with AdSense but can you also make a living? In other words can you depend 100% on AdSense for all your expenses?

The answer is NO. The reason is not that you cannot make thousands of dollars per month with AdSense and make a good living, but because you cannot rely on a single source of income.

The on-line World is more dynamic than the offline World and you cannot assume that you will always have thousands of people that will visit your website and click on Ads and you cannot assume that AdSense will exist forever. Maybe it will, but you cannot base your income on it. Diversifying your risks and spreading your revenues is always the best practice either online or offline.

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How To Make Money With Email Marketing Techniques

Oct 21, 2013 0

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Learning how to make money with email marketing can be the most financially rewarding education you may ever get. Every email marketing guru knows that those who learn how to unite email promotion and Internet marketing are the ones who will always be the most successful online. Why? Because if things get slow all they have to do is write a message, hit send and broadcast it to the people on their list. Sounds pretty sweet doesn’t it?

Without exaggerating, it’s entirely possible to make over six figures a year with nothing more than a list of subscribers. Believe it or not, many successful entrepreneurs don’t even have their own website. Yet, they make money hand over fist every day with simple emails they took a few minutes to write.

Believe me, writing these emails are not as hard as you might think. If you can speak clearly, you can write clearly. If you can logically form a sentence when talking, you can put that same sentence in writing. So don’t be intimidated by negative thoughts before you get started.

With that said, here are 7 techniques you can put to use to make money with email marketing.

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1. The truth is, if you can write and send an email to a friend or family member, then you can pull this off. The trick, if you want to call it that, is to think of everyone on your list as someone you know personally. In fact, when writing, make every effort to write as if you’re talking to a friend. One friend. Not a bunch of friends, just one. Your goal is to make a connection with each person on your list.

2. Personalize your messages. Since you are writing as if to a friend, always if possible, use the subscribers name in the greetings. Most autoresponders allow you to do this by adding a simple field such as {firstname}, or something like it, throughout your messages. Don’t over do it though. Including a persons name too many times in your messages may make it sound like hype. Remember you’re writing to a friend not a wallet!

3. Master the art of writing subject lines. Your subject line is probably the most important part of every email you send. If your subscribers don’t open the emails you send them it won’t matter how good your messages are. First and foremost, you must get those subject lines clicked on to make money!

Start taking notice of the emails you receive in your Inbox. Think about the ones that got your attention and why you opened them. Create a special folder within your email provider and call it “swipefile” so you can turn to it when you need inspiration.

Pay attention to the titles and subtitles of magazines and books in your industry. Magazine editors are masters at getting the attention of prospects with short catchy phrases. Think about this whenever you feel compelled to pick up a magazine and read it because of a subtitle on the cover. If possible, take note and write it down for later reference.

4. Make each email worth reading on it’s own merits. Make it informative. Give your subscribers something to chew on. Something they can use. But, don’t write in such away that they feel satisfied. The goal is to make them want to click on your links and get more information. As one email marketing guru likes to suggest, make your email messages “useful but incomplete”.

5. Never sell anything in your emails. Always, pre-sell. The ultimate goal of every message you send is to wet your subscribers appetite for whatever you’re promoting. Let them know that you’ve found something beneficially related to the subject of your email.

Never write or promote anything unrelated to the purpose of each particular list you may own. In other words, don’t send an email about “Internet marketing” to your “cheap vacation spots” list, or vice versa. You’ll lose your subscribers quick!

6. If possible, every once and a while, give something away free, such as a short special report. It doesn’t need to be long as long as it’s informative. Include affiliate links sprinkled throughout. Make it viral by telling your subscribers they can pass it around. This is an awesome way to grow your list and make money at the same time. For this to work, be sure and include a link to your opt-in page in your report.

7. If at all possible, seek out affiliate programs that pay residual commissions and promote those as well. When it comes to email marketing, this is the absolute best way to have the closest thing to a guaranteed income.

Without getting into targeted list building, autoresponders, opt-in page copywriting and so forth, this is in-a-nut-shell, how to make money with email marketing. Don’t let yourself or anyone else talk you out of doing it.

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Make Money Being an Affiliate Earn Big!

Oct 21, 2013 0

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So, you want to make money being an affiliate? Good choice. Being an affiliate will be one of the most rewarding and exciting things you can get involved with. Taking a little time to understand it all will mean you will be able to eventually start promoting products, and earning high commissions, which one day, you could even live off. But for now, let’s look at how you can make money being an affiliate.

An affiliate is a person who is effectively a middle man. That’s it. It’s your job as an affiliate to send traffic to a merchants website. If a sale is made, you get a cut of the profit, and in some cases, it can be as high as 75%. You’ve seen some of the products out there, and the standard price for a product is around $60 or so. If you could sell two $60 products at 75%, then you’d have earned $90. And if you could sell two, three, four, five or even ten of those products a day (more then possible), the you can see the power of this system.

One can send traffic many ways, be it via paying for advertisements, or by using free techniques, which can involve search engine optimization (SEO for those interested), and using free websites and blogs to attract the attention of the many. This isn’t as hard as it sounds, however, I would recommend at this point to get some paid training of some sort. Even though it’s simple, you’re still going to be heading into an area in which you don’t have much knowledge, so it’s good to get some training of some sort. You can look over the web for this, or see below for my recommendations.

Over $83 BILLION dollars were spent over the internet last year, and this number is increasing every single day. There is more then enough customers and money out there for you to earn a sliver of it, and seriously, you only need a sliver of $83 billion to become relatively wealthy. No, you may not become Bill Gate when you make money being an affiliate, but if you put enough time into it, you will earn plenty.

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An example of how you can make money being an affiliate is by heading over to Clickbank. Clickbank is the world’s largest affiliate network, and here you’ll find thousands to products that you can promote very easily. Set up an account, find a product, and tell your friends and family about it. You get paid when they buy it. Or, setup a free blog, like on Blogger.com, or Squidoo.com, and you can make money being an affiliate this way. Include some information, your affiliate links, and you’ll be sweet.

If you already own a popular blog, then you can make money being an affiliate easily, already. Simply make a blog posting recommending a product of service, and watch the money roll in. However, if you’ve worked hard to gain a following, be careful not to lose them by becoming spammy.

You can make money being an affiliate. It’s rewarding, hard work, but fun once you’ve been at it a while. Give it a chance, and you’ll be able to make money being an affiliate easier then ever. You might even swap your job for it.

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